CCOG for BA 289 archive revision 201802
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- Effective Term:
- Spring 2018 through Fall 2018
- Course Number:
- BA 289
- Course Title:
- Marketing Capstone
- Credit Hours:
- 3
- Lecture Hours:
- 30
- Lecture/Lab Hours:
- 0
- Lab Hours:
- 0
Course Description
Covers the development and presentation of a marketing plan in a team environment, drawing on concepts taught throughout the degree program. Focuses on the elements of planning, market research, development of positive team dynamics and the practical application of marketing techniques. Recommended: Students should enroll in this course near the end of their degree program.
Addendum to Course Description
In addition to the listed outcomes, this course will be used as a point of assessment for program outcomes.
Intended Outcomes for the course
Upon completion of the course students will be able to:
- Work effectively with a team of peers to develop a written marketing plan incorporating commonly accepted components.
- Plan a basic market research project and execute the plan by utilizing both primary data-gathering methods and acquiring secondary data sources.
- Present the outcome of a marketing plan using appropriate presentation tools and format.
- Critique a marketing plan or program by identifying both strengths and weaknesses in the plan, missing or redundant components, and weaknesses in the format and delivery of written or oral presentation of plan.
Course Activities and Design
- 欧洲杯决赛竞猜app_欧洲杯足球网-投注|官网ment of outline framework for marketing planning
- 欧洲杯决赛竞猜app_欧洲杯足球网-投注|官网ment of research plan related to marketing plan objectives
- Implementation of basic secondary and primary research including use of research tools and communication of research findings
- Class-based reenforcing lecture on planning and research methods
- Team building and group communication activities
- Independent out-of-class team project activities
- 欧洲杯决赛竞猜app_欧洲杯足球网-投注|官网ment and delivery of presentations
- Application of program assessment tools to evaluate degree outcomes
Outcome Assessment Strategies
Assessment will be based on evaluation of:
- A written planning document
- Presentation of the findings from the planning document
- Team interaction during the planning process
- Attendance
Course Content (Themes, Concepts, Issues and Skills)
Themes and concepts
- Branding
- Product management
- Segmentation
- Communications
Skills
- Writing of market planning document
- 欧洲杯决赛竞猜app_欧洲杯足球网-投注|官网ment of research plan
- 欧洲杯决赛竞猜app_欧洲杯足球网-投注|官网ment and delivery of plan presentation
- Coordination of team activities