CCOG for FT 203 archive revision 202304
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- Effective Term:
- Fall 2023 through Winter 2025
- Course Number:
- FT 203
- Course Title:
- Wellness Marketing and Promotion
- Credit Hours:
- 3
- Lecture Hours:
- 30
- Lecture/Lab Hours:
- 0
- Lab Hours:
- 0
Course Description
Intended Outcomes for the course
Upon completion of the course students should be able to:
- 欧洲杯决赛竞猜app_欧洲杯足球网-投注|官网 and implement an activity or event to promote fitness or wellness for individuals and groups.
- Apply effective communication strategies to promote oneself in the fitness and wellness industry.
- Market and promote fitness or wellness services using current industry methods and strategies.
Outcome Assessment Strategies
• Attendance and participation • Exam and quizzes • Oral presentations • Written assignments • Project and skills evaluation
Course Content (Themes, Concepts, Issues and Skills)
-
Business marketing and promotional strategies for fitness and wellness. Best practices in marketing.
-
Positioning oneself for jobs in the industry.
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Interview preparation for positions in the fitness and wellness industry. Professionalism in oral, written, visual media, and social media communication methods.
-
Best practices for continuing education. Staying current and relevant in marketing, promotion, and the fitness and wellness industry.
-
欧洲杯决赛竞猜app_欧洲杯足球网-投注|官网ing, promoting, and implementing appropriate fitness and wellness activities for target market groups and individuals. Experience with group project management, research and planning, budgeting, implementation, and evaluation.
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Oral and written communication strategies for promoting fitness and wellness activities, technology, and events.