Course Content and Outcomes Guides (CCOG)

CCOG for GD 114 archive revision 202002

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Effective Term:
Spring 2020 through Spring 2022

Course Number:
GD 114
Course Title:
Introductory Typography
Credit Hours:
3
Lecture Hours:
0
Lecture/Lab Hours:
60
Lab Hours:
0

Course Description

Introduces the letterform as a design element. Focuses on using typography as the primary visual in graphic design exploration. Includes font classification, composition, vocabulary and production techniques.

Addendum to Course Description

This is a required course for students intending to continue in the Graphic Design program at Portland Community College. In order to declare a major of Graphic Design and continue in subsequent courses within the PCC GD Program, students must earn a grade of “B” or higher in GD 101, GD 114, and GD120 and GD 150.

Intended Outcomes for the course

Upon completion of the course students should be able to:
• Utilize the form of letters as design elements.
• Alter existing letterforms to create original designs.
• Identify defining characteristics of typefaces.
• Use typographic vocabulary when discussing, analyzing or presenting designs.

Outcome Assessment Strategies

Design typographic layouts using specific design principles and techniques.
Quizzes on type anatomy, typographic terminology and type identification.

Course Content (Themes, Concepts, Issues and Skills)

THEMES
Design Principles
Typographic Form
Visual Details

ISSUES
Type Alteration
Hierarchy
Composition

CONCEPTS
Non-Digital Exploration
Design Process
Typographic Vocabulary
Detail

SKILLS

  • Utilize the design process.
  • Work with type as a design element.
  • Use correct typographic terminology.
  • Use the photocopy machine as a design tool.
  • Work with rulers, templates and French curves.
  • Create accurate layouts with trim marks and bleeds.
  • Present and analyze designs with a group.