Portland Community College | Portland, Oregon

Upon completion of the course students should be able to:

• Define and apply industry standards of accessibility in preparing digital media for distribution.
• Demonstrate fluency using industry-standard digital editing and compression software.
• Prepare video and audio for distribution, incorporating the principles of quality video and audio streaming methods and technology.
• Identify and differentiate the features and benefits of distribution outlets such as festivals, streaming services, television and cable, social media, and self-hosting.
• Compare and contrast the use of digital media across multiple distribution channels to support awareness, education, and advocacy campaigns for individuals, communities, and society.

• Begin with the end in mind, 
• Validate that a project possesses all the characteristics needed to reach a viewer
• Review the unique considerations concerning internet playback and streaming of digital audio and video for multiple modes of media delivery.
• Produce and present digital video and audio optimized for Internet playback by utilizing primary video and audio streaming formats.
• Evaluate video and audio projects for quality and optimization for multiple modes of media delivery.
• Relate standards, terminology, and techniques appropriate for a best-practices approach to the changing state-of-the-art of video and audio streaming.
• Finding your target audience.
• Audience Engagement.

Assessment will be based upon a combination of in-class work, reflections, examinations, and skills demonstrated in assigned projects. Determination of problem-solving skills, and communication skills may also be included.

• Social Media Coordinator
• Social Media Content Creator
• Communications

Streaming Tech, Social Media Platforms, Marketing, and DIY Production. Quick turnaround. Social Advocacy.  Consumer/ Prosumer cameras, Phones and DSLR workflow