Course Content and Outcomes Guides (CCOG)

CCOG for BA 207 Fall 2024


Course Number:
BA 207
Course Title:
Introduction to E-Commerce
Credit Hours:
4
Lecture Hours:
40
Lecture/Lab Hours:
0
Lab Hours:
0

Course Description

Focuses on the three major driving forces that permeate all aspects of e-commerce: business development and strategy, technological innovations, and social and legal issues and impacts. Covers E-commerce technology infrastructure, business concepts, social issues and real world experiences. Prerequisites: WR 115, RD 115 and MTH 20 or equivalent placement test scores. Audit available.

Intended Outcomes for the course

Upon completion of the course students should be able to:

  1. Analyze the impact of E-commerce on business models and strategy.
  2. Describe the major types of E-commerce.
  3. Explain the process that should be followed in building an E-commerce presence.
  4. Identify the key security threats in the E-commerce environment.
  5. Describe how procurement and supply chains relate to B2B E-commerce.

Outcome Assessment Strategies

To assess achievement of the outcomes any combination of the following may be used:
 

  1. Written examinations and/or quizzes;
  2. E-commerce case study analysis;
  3. Individual or group e-commerce related projects;
  4. Presentations;
  5. Research assignments;
  6. Homework and/or lab assignments that demonstrate the application of appropriate e-commerce technologies.
  7. Attendance and/or participation in class activities
  8. In-class interactive role-plays.

Course Content (Themes, Concepts, Issues and Skills)

  1. Examples of good and poorly designed E-commerce web sites in regard to design, functionality, and user interface;
  2. Ethical and legal issues related to E-commerce technologies such as manipulation of graphic and sound information, privacy and control of electronic media;
  3. Challenges when making ethical decisions related to E-commerce considering laws, privacy, and security.
  4. Regulatory and legal environments as it relates to E-commerce;
  5. Technology resources available to meet E-commerce business needs;
  6. Various E-commerce trading relationships including B2C, C2C, B2B,...